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Oxygène News
1st January, 2008
New Pro Bono Client
Oxygène is proudly supporting the Burnet Institute’s major fundraising vehicles, the Melbourne City Romp and Brisbane City Romp in 2008. The Burnet Institute conducts medical research into a range of infectious diseases, immunology and cancers, such as breast, prostate and ovarian cancer.
Oxygène is providing services free of charge to this important charity and will be developing all TV, radio, print and ambient advertising, as well as collateral and merchandising design for the Romp events.
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1st April, 2008
Oxygène further reduces carbon footprint
As a carbon neutral company, we have just had our yearly independent audit conducted and we’re thrilled to discover that we’ve actually been able to reduce our carbon dioxide emissions by 31.2% over the year.
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1st February, 2008
People and Promotions
We’ve had an influx of talent at Oxygène in recent months. Bianca Burton joined us as an Account Manager late in 2007 from Blue Boat and Shaun Lawrence joined as Client Development Director. Shaun’s experience is extensive, with senior roles previously at George Patterson Bates, Lintas and Clemenger Direct.
Additionally, in recognition of great performance, Laura McDonald and Luke Veale have both been promoted in recent months to Senior Account Manager.
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December 20, 2007
Adventure Park TVC
We’ve produced a new TVC for Adventure Park, which is a great family day out with 22 rides and 54 acres of parkland and entertainment. Check out the ad by clicking here.
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December 1, 2007
Best in Show at the Australian Packaging Awards
It’s a while back now, but we’re proud that Dulux won Best In Show at the 2007 Australian Packaging Awards for the Easy Roll packaging developed in conjunction with Oxygène Branding and Communications. The packaging also won gold in the "Amcor Design Innovation Award" and "Packaging for the People" at the same event. Click here to see the work.
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10th September 2007
8 Secrets to Marketing Success in 2008
We have deciphered the 8 secrets to marketing success in 2008. Click here to reveal the secrets.
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24th August 2007
Challenger a finalist for Best Advertising Campaign
We are very pleased that Challenger is a finalist for Best Advertising Campaign at the Australian Mortgage Awards 2007.
This is for the “Mortgage Manager Racing Campaign” that we developed, which integrated press advertising, direct marketing and on-line gaming. The campaign uses a distinctive illustrative style that has allowed for superior cut through and delivery of high levels of brand engagement and understanding.
You can see some of this here, here and here.
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1st August 2007
New Reward & Recognition company launched
Oxygène has opened an affiliated company, Trésor Reward & Recognition, within our St Kilda Road premises.
Trésor was launched to service the growing demand for increased levels of employee reward & recognition within the Australian market. This demand has been fuelled by record low unemployment and the high costs associated with recruiting staff.
“At a time when many companies are looking at innovative ways to engage staff as well as methods to attract new staff, an inspiring Reward & Recognition program becomes a key tool in their HR strategy”, Trésor’s Managing Director Karen Rowell says. “It’s also a great method by which organisations can maximise the engagement and performance of individuals and teams.”
The Australian Financial Review has stated “the secret to higher (company) performance and profitability is through lifting employee engagement levels” (AFR ‘Perspective’ supplement, March 4-5, 2006). Moreover, a 2006 Gallup Organisation Australian Engagement Study showed that “18% of Australian employees are actively disengaged in their workplace, costing Australian businesses around AUD $32.7 billion per annum” and that “disengaged employees are less likely to stay with an employer, have higher absenteeism, and higher levels of safety incidents.”
Trésor’s point of difference is around client service. Karen Rowell is a hands-on Director, providing strategic input and delivering exceptional service to all clients.
Karen has extensive Reward & Recognition (R&R) experience in the following sectors:
• Automotive
• Banking & Finance
• FMCG
• Petroleum
• Pharmaceuticals
• Telecommunications
• Gaming
• Healthcare
• Mining
For more information Karen can be contacted on 03 9016 7806 or via email karen.rowell@tresor.com.au
www.tresor.com.au
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30th July 2007
Green Printing
As a carbon neutral company, we are constantly looking for ways to reduce our environmental footprint and those of our clients. As a result, over the past year we have been sourcing a range of suppliers who offer environmentally friendly printing options for our client’s below the line needs. These options include sourcing paper stocks with recycled content or sustainable forest fibre and the use of world’s best practice Environmental Management Systems in the print process. If you would like to explore the opportunities to reduce your environmental impact, please give us a call.
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10th April 2007
Oxygène goes carbon neutral
Oxygène understands that the world’s climate is changing and has decided to do something about it.
In April 2007, Oxygène became a carbon neutral agency – making us one of the first agencies in the world to do so.
We initiated this by commissioning an independent audit to determine the CO2 emissions produced through our commercial operations. The audit looked at, amongst other things, our electricity use, hard & recycled waste levels, and vehicle use (including taxis). The audit report has shown that our business contributes 62.5 tonnes of CO2 emissions per year into the atmosphere.
In order to offset these emissions, we are investing in a program of Australian & International energy efficiency and forestry projects, including the replanting of cleared land in the high carbon yield forests of the Strezlecki Ranges located in South Gippsland. Because of the high yield nature of this project, we will actually go beyond our target of being carbon neutral, and we will become carbon positive over time (ie removing more CO2 from the atmosphere than we produce).
Climate change is a global challenge. Reducing our impact will help meet that challenge.
Please click on the link to read the article “Breathing life into business”.
 "Breathing life into business" article
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5th April 2007
World Vision appoints Oxygène
World Vision has appointed Oxygène to manage strategic below the line projects.
Founded during the 1950s, World Vision's focus has broadened over the years from assisting individual children to include community development. Poor, marginalised people and communities work with World Vision to improve their lives and take control of their futures.
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1st November 2006
Investors Direct appoints Oxygène
Investors Direct has selected Oxygène to manage its above the line and online advertising activities within Australia. Launched in 2001, Investors Direct has been focused on providing property finance to real estate investors and developers.
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20th September 2006
Par Leasing appoints Oxygène
Par Leasing has selected Oxygène to manage its advertising account.
Par Leasing offers a wide range of vehicle leasing options throughout Australia.
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20th September 2006
W Mobile joins Oxygène
W Mobile has appointed Oxygène to launch its brand in Australia. A start-up mobile telephone provider, W Mobile is the first demographically targeted telco in Australia, aimed exclusively at women.
W Mobile financially supports a number of charities connected to women, such as the National Breast Cancer Awareness Foundation, OvCa Australia (Ovarian Cancer) and to the confidential helpline for Violence Against Women.
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25th August 2006
Oxygène in AdNews
Click on the link to read AdNews Editor Andrea Sophocleous' article "Small is Beautiful?" featuring Oxygène.
AdNews "Small is Beautiful?" article
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August 11, 2006
CGU Insurance Appoints Oxygène
After a comprehensive pitch process involving 12 agencies, CGU Insurance has appointed Oxygène Branding & Communications to manage its account.
“Oxygène’s approach, both strategically and creatively, demonstrates a real understanding of the opportunities for our brand” said Chris Jackson, CGU Head of Communications.
“We are very confident that we have found the right partner to work with in achieving the strategic direction for our brand moving forward.”
CGU is one of Australia's largest intermediary-based general insurers. CGU has been offering a wide range of insurances to Australians for over 140 years. Today, CGU is part of Insurance Australia Group - Australasia's leading general insurance group
“CGU is an iconic brand in Australia, with over 140 years of heritage and boasting a marketing team committed to further building CGU’s standing in the business and wider community,” Oxygène Director Simon Rowell said.
“We are looking forward to working with the team to breathe some new life into the CGU brand”.
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July 21, 2006
Oxygène Launch Party
Our launch party on July 6th was a lot of fun and a great chance to catch up with clients.
Click on the link below, to see the photos of the event from B&T magazine.
Oxygene Launch Party Pics
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June 26, 2006
Oxygène Branding & Communications has officially launched.
Based at 484 St Kilda Road, Melbourne, Oxygène is an independent agency that delivers extraordinary value to clients because we are proactive, passionately creative and collaborative. Oxygène can be relied upon to creatively solve any communication challenge – no issues are too complex.
Oxygène was chosen for our new name for two major reasons. The first is that Oxygène is an essential element for life – similarly we believe that effective communication is an essential element required for allowing brands to thrive. The second reason is that our name demonstrates that our thinking is universal, and that communications often must work across cultures and borders.
Oxygène was born from Tactix Creative, which was established in 1988.
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