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Oxygène News
1st January 2010
State Government of Victoria appoints Oxygène
Following a formal tender process, we are very pleased to announce that Oxygène Branding & Communications has been appointed by the Victorian State Government to supply advertising services across all Government departments for the next three years.
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4th December 2009
Oxygène turns 21
Break out the champagne, Oxygène has turned 21 years old! Since way back in 1988 we have worked with some great people and brands, quite a few of whom have been clients for many, many years. We thank them all for their ongoing support and look forward to growing together into the future.
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1st December 2009
Strider PLUS launched
Oxygène has once again worked closely with Britax Childcare on the launch of the Strider PLUS product. Strider Plus is a versatile Baby Travel System for growing families. The deluxe baby travel system combines an infant carrier, a bassinet, second seat (for a second child) and a stroller. Our highly successful integrated communications campaign included advertising, launch video, in-store POS activity, website and brochureware. When launched the new product was embraced by retailers, with strong orders placed. See the work here.
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12th October 2009
Oxygène breathes life into the VicRoads Brand Identity
VicRoads has formally unveiled its new brand identity, the first change in branding for the organisation in the last 20 years. The new identity reflects an attitudinal shift in the organisation that has been occurring over the past two years, and will help to correctly position the organisation into the future as a forward thinking, customer focused, intelligent and dynamic organisation that is relevant to the everyday lives of all Victorians.
Developed by Oxygène Branding & Communications, the new VicRoads brand identity has been designed to reflect the VicRoads brand attributes of Engineering, Safety, Service and Innovation and is further supported by the positioning line "keeping victorians connected".
The V-ribbon symbol within the logo is a single minded, recognisable icon. The 'V' symbolises the smooth flowing and, by implication, safer movement on a road or pathway. The three dimensional construction denotes an engineering element and the brighter green builds on VicRoads heritage in this colour, but gives it a more dynamic and innovative edge.
The symbol also takes ownership of 'connection' providing the VicRoads brand with an emotional signature. The 'return' bend in the symbol conjures up the romance of a scarf flowing in the breeze. The identity uses a modern, flowing lowercase, making it warm and friendly and providing immediate recognition.
As part of this project Oxygène applied the new brand look and feel across all marketing elements, including advertising templates, signage, vehicle livery, brochures and collateral. This will be rolled out across the coming months.
Click here to visit the VicRoads website.
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1st October 2009
Oxygène a Finalist in the AMI Awards for Marketing Excellence
Oxygène are pleased to have been selected as a finalist in the Australian Marketing Institute Awards for Marketing Excellence. This is in recognition of the success of the ThermaWallPlus launch activities for RMax, which integrated advertising, website, design and events, and delivered outstanding sales enquiries throughout the campaign period.
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1st August 2009
VicRoads
Oxygène are pleased to have begun work with VicRoads. VicRoads manages the Victorian arterial road network, delivering social, economic and environmental benefits to communities throughout Victoria. For more information see www.vicroads.vic.gov.au
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May 29, 2009
Burnet Institute Unveils New Brand Identity
The Burnet Institute has formally unveiled its new brand identity. This commemorates one of the final stages of the merger between the Austin Research Institute and Burnet Institute.
The Burnet Institute engaged Oxygène Branding and Communications to develop the new brand identity. Our approach was to firstly define the Burnet brand through structured workshops, and only once we had rigorously debated brand fundamentals such as positioning, uniqueness and personality, did we start to develop a new Brand Identity.
One of the barriers that the Burnet Institute has faced in connecting with the community is the sheer breadth and scope of the activities that it undertakes. Many of the Institute’s ‘competitors’ are organisations with a single focus around a specific disease or mission, which makes their message far easier to communicate. So, rather than focus on what the Institute does, the strategic decision was made to focus instead on ‘how we do it’.
The Burnet Institute is unique in that it combines world-class laboratory research into infectious diseases, immunology and cancer with practical, frontline public health programs.
Thus the Burnet Institute’s new tag line ‘Medical Research. Practical Action.’ succinctly communicates this unique point of difference. The word ‘Practical’ has been deliberately used as a provocative agent, instantly raising the question in people’s minds regarding how exactly the Institute is practical, thereby provoking further discussion and investigation.
The Brand Identity uses an abstracted world globe made up of cell-like structure. The globe represents the international breadth of the Institute’s work, while the cell-like structures symbolises exploratory investigation through a microscope. We believe that the Brand Identity has the potential, over time, to become an iconic symbol that will help to set the organisation apart from other medical research institutes around the world. Click here to visit the Burnet Institute website.
From left – Burnet CEO Professor Brendan Crabb, Gavin Jennings, MP, Minister for the Environment, Climate Change and Innovation, Burnet Deputy Director Professor Mark Hogarth, Burnet Director Natasha Stott Despoja, Burnet Chairman Alastair Lucas and Simon Rowell, Chief Executive of Oxygène Branding & Communications.
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20th January 2009
Oxygène working with Vitality Brands Worldwide
Oxygène are now working with Vitality Brands Worldwide www.vitalitybrands.com an Australian owned company dedicated to developing “wellness” FMCG products that help people feel healthier and happier, thereby influencing their lives in a positive way. Under the Vitality Brands Worldwide www.vitalitybrands.com umbrella is the Well Naturally brand, which includes a range of products such as AntiOx – a range of antioxidant-rich bars, juice shots and chocolate blocks, Sula Natura, and Freggie Bars. Visit Well Naturally at www.wellnaturally.com.au
Our relationship with Vitality Brands Worldwide will include brand strategy and advertising activity.
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23rd December 2008
EO Financial Services
We are pleased to have begun work with EO Financial Services. EO Financial Services provides services to superannuation trustees, boards of directors, employers and associations, such as AE Super, Recruitment Super, Accountants Super, Smart Pension and PASL.
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5th December 2008
Cancer Council Vic
We are pleased to be working with Cancer Council Victoria on a new outdoor campaign. The Cancer Council Victoria is a non-profit organisation involved in cancer research and cancer support, prevention and advocacy. Visit www.cancervic.org.au for more information.
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20th November 2008
New TVC - Adventure Park Victoria
With Adventure Park Victoria being upgraded during 2008, Oxygène has produced a new TVC to attract people to Victoria’s premier Water Theme Park. See the ad here or visit Adventure Park Victoria’s website at www.adventurepark.com.au
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25th August 2008
Strider DLX launched
Oxygène has worked closely with Britax Childcare on the launch of the Strider DLX product. The deluxe baby travel system combines an infant carrier, a bassinet and a stroller to allow maximum flexibility for parents and comfort for children. The advertising for the new Strider DLX was supported by in-store POS activity, including a brochure and DVD.
See the work here.
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1st April 2008
Oxygène further reduces carbon footprint
As
a carbon neutral company, we have just had our yearly independent audit
conducted and we’re thrilled to discover that we’ve actually been able
to reduce our carbon dioxide emissions by 31.2% over the year.
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15th February 2008
Oxygène win RMax
We are pleased to announce that we will be working with RMax on their communication requirements. This will involve redefining the RMax brand, and implementing a new look and feel across all communication, both online and traditional. RMAX has pioneered the development and production of Rigid Cellular Plastics over the last 40 years and is Australia’s market leader.
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15th January 2008
St John of God Health Care
Oxygène have started working with St John of God Health Care on a range of strategic projects. St John of God Health Care (www.sjog.org.au) is a leading not for profit provider of health and community services, with hospitals, pathology and outreach services throughout Australia and in Christchurch, New Zealand.
Employing 8,400 people, St John of God Health Care operates:
• 14 hospitals (with 2,027 beds) in Western Australia, Victoria, New South Wales,
and in Christchurch;
• St John of God Murdoch Community Hospice, in Western Australia;
• Pathology services in Western Australia and Victoria;
• St John of God Accord, a major disability support service in Victoria; and
• A wide range of Social Outreach and Advocacy services in Australia, Christchurch
and the wider Asia-Pacific region.
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1st February 2008
People and Promotions
Shaun Lawrence has joined as Client Development Director. Shaun’s experience is extensive, with senior roles previously at George Patterson Bates, Lintas and Clemenger Direct.
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1st January 2008
New Pro Bono Client
Oxygène
is proudly supporting the Burnet Institute’s major fundraising
vehicles, the Melbourne City Romp and Brisbane City Romp in 2008. The
Burnet Institute (www.burnet.edu.au) conducts medical research into a range of infectious
diseases, immunology and cancers, such as breast, prostate and ovarian
cancer.
Oxygène is providing services free of charge to this
important charity and will be developing all TV, radio, print and
ambient advertising, as well as collateral and merchandising design for
the Romp events.
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20th December 2007
Adventure Park TVC
We’ve produced a new TVC for Adventure Park, which is a great family day out with 22 rides and 54 acres of parkland and entertainment. Check out the ad by clicking here.
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1st December 2007
Best in Show at the Australian Packaging Awards
It’s a while back now, but we’re proud that Dulux (www.dulux.com.au) won Best In Show at the 2007 Australian Packaging Awards for the Easy Roll packaging developed in conjunction with Oxygène Branding and Communications. The packaging also won gold in the "Amcor Design Innovation Award" and "Packaging for the People" at the same event. Click here to see the work.
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24th August 2007
Challenger a finalist for Best Advertising Campaign
We are very pleased that Challenger (www.challenger.com.au) is a finalist for Best Advertising Campaign at the Australian Mortgage Awards 2007.
This is for the “Mortgage Manager Racing Campaign” that we developed, which integrated press advertising, direct marketing and on-line gaming. The campaign uses a distinctive illustrative style that has allowed for superior cut through and delivery of high levels of brand engagement and understanding.
You can see some of this here, here and here.
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1st August 2007
New Reward & Recognition company launched
Oxygène has opened an affiliated company, Trésor Reward & Recognition, within our St Kilda Road premises.
Trésor was launched to service the growing demand for increased levels of employee reward & recognition within the Australian market. This demand has been fuelled by record low unemployment and the high costs associated with recruiting staff.
“At a time when many companies are looking at innovative ways to engage staff as well as methods to attract new staff, an inspiring Reward & Recognition program becomes a key tool in their HR strategy”, Trésor’s Managing Director Karen Rowell says. “It’s also a great method by which organisations can maximise the engagement and performance of individuals and teams.”
The Australian Financial Review has stated “the secret to higher (company) performance and profitability is through lifting employee engagement levels” (AFR ‘Perspective’ supplement, March 4-5, 2006). Moreover, a 2006 Gallup Organisation Australian Engagement Study showed that “18% of Australian employees are actively disengaged in their workplace, costing Australian businesses around AUD $32.7 billion per annum” and that “disengaged employees are less likely to stay with an employer, have higher absenteeism, and higher levels of safety incidents.”
Trésor’s point of difference is around client service. Karen Rowell is a hands-on Director, providing strategic input and delivering exceptional service to all clients.
Karen has extensive Reward & Recognition (R&R) experience in the following sectors:
• Automotive
• Banking & Finance
• FMCG
• Petroleum
• Pharmaceuticals
• Telecommunications
• Gaming
• Healthcare
• Mining
For more information Karen can be contacted on 03 9016 7806 or via email karen.rowell@tresor.com.au
www.tresor.com.au
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30th July 2007
Green Printing
As a carbon neutral company, we are constantly looking for ways to reduce our environmental footprint and those of our clients. As a result, over the past year we have been sourcing a range of suppliers who offer environmentally friendly printing options for our client’s below the line needs. These options include sourcing paper stocks with recycled content or sustainable forest fibre and the use of world’s best practice Environmental Management Systems in the print process. If you would like to explore the opportunities to reduce your environmental impact, please give us a call.
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10th April 2007
Oxygène goes carbon neutral
Oxygène understands that the world’s climate is changing and has decided to do something about it.
In April 2007, Oxygène became a carbon neutral agency – making us one of the first agencies in the world to do so.
We initiated this by commissioning an independent audit to determine the CO2 emissions produced through our commercial operations. The audit looked at, amongst other things, our electricity use, hard & recycled waste levels, and vehicle use (including taxis). The audit report has shown that our business contributes 62.5 tonnes of CO2 emissions per year into the atmosphere.
In order to offset these emissions, we are investing in a program of Australian & International energy efficiency and forestry projects, including the replanting of cleared land in the high carbon yield forests of the Strezlecki Ranges located in South Gippsland. Because of the high yield nature of this project, we will actually go beyond our target of being carbon neutral, and we will become carbon positive over time (ie removing more CO2 from the atmosphere than we produce).
Climate change is a global challenge. Reducing our impact will help meet that challenge.
Please click on the link to read the article “Breathing life into business”.
 "Breathing life into business" article
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5th April 2007
World Vision appoints Oxygène
World Vision (www.worldvision.com.au) has appointed Oxygène to manage strategic below the line projects.
Founded during the 1950s, World Vision's focus has broadened over the years from assisting individual children to include community development. Poor, marginalised people and communities work with World Vision to improve their lives and take control of their futures.
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1st November 2006
Investors Direct appoints Oxygène
Investors Direct has selected Oxygène to manage its above the line and online advertising activities within Australia. Launched in 2001, Investors Direct has been focused on providing property finance to real estate investors and developers.
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20th September 2006
Par Leasing appoints Oxygène
Par Leasing has selected Oxygène to manage its advertising account.
Par Leasing offers a wide range of vehicle leasing options throughout Australia.
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20th September 2006
W Mobile joins Oxygène
W Mobile has appointed Oxygène to launch its brand in Australia. A start-up mobile telephone provider, W Mobile is the first demographically targeted telco in Australia, aimed exclusively at women.
W Mobile financially supports a number of charities connected to women, such as the National Breast Cancer Awareness Foundation, OvCa Australia (Ovarian Cancer) and to the confidential helpline for Violence Against Women.
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25th August 2006
Oxygène in AdNews
Click on the link to read AdNews Editor Andrea Sophocleous' article "Small is Beautiful?" featuring Oxygène.
AdNews "Small is Beautiful?" article
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11th August 2006
CGU Insurance Appoints Oxygène
After a comprehensive pitch process involving 12 agencies, CGU Insurance (www.cgu.com.au) has appointed Oxygène Branding & Communications to manage its account.
“Oxygène’s approach, both strategically and creatively, demonstrates a real understanding of the opportunities for our brand” said Chris Jackson, CGU Head of Communications.
“We are very confident that we have found the right partner to work with in achieving the strategic direction for our brand moving forward.”
CGU is one of Australia's largest intermediary-based general insurers. CGU has been offering a wide range of insurances to Australians for over 140 years. Today, CGU is part of Insurance Australia Group - Australasia's leading general insurance group
“CGU is an iconic brand in Australia, with over 140 years of heritage and boasting a marketing team committed to further building CGU’s standing in the business and wider community,” Oxygène Director Simon Rowell said.
“We are looking forward to working with the team to breathe some new life into the CGU brand”.
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21st July 2006
Oxygène Launch Party
Our launch party on July 6th was a lot of fun and a great chance to catch up with clients.
Click on the link below, to see the photos of the event from B&T magazine.
Oxygene Launch Party Pics
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26th June 2006
Oxygène Branding & Communications has officially launched.
Based at 484 St Kilda Road, Melbourne, Oxygène is an independent agency that delivers extraordinary value to clients because we are proactive, passionately creative and collaborative. Oxygène can be relied upon to creatively solve any communication challenge – no issues are too complex.
Oxygène was chosen for our new name for two major reasons. The first is that Oxygène is an essential element for life – similarly we believe that effective communication is an essential element required for allowing brands to thrive. The second reason is that our name demonstrates that our thinking is universal, and that communications often must work across cultures and borders.
Oxygène was born from Tactix Creative, which was established in 1988.
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