Challenger is Australia’s leading white label lender in the Non-conforming, Prime and Commercial Wholesale mortgage markets. The ‘We are Your Business Engine’ series of ads targeted Mortgage Brokers and Originators in this competitive space. The Formula One MMR (Mortgage Manager Racing) theme was developed to highlight the over arching high performance and reliable support Challenger provides in mortgage lending and management. The stand out illustrative style established a clear and unique impact for the brand.
