The Challenger MMR Grand Prix interactive game was developed to reinforce the Challenger ‘high performance’ wholesale finance product range by catering to the Mortgage Manager’s competitive spirit. Competitors could win a trip to the Indy 300, with entry linked to highest scores. The viral ‘Email a Friend’ option helped introduce the brand to a wider audience. Registrations and game play numbers were outstanding. Flash games can engage your target while boosting your web traffic and your database.
